Did you know websites with optimized contact forms see up to 50% more leads?
If you own a website, a great contact form is key to connecting with potential customers and growing your business.
A well-designed contact form can make all the difference in gaining new clients. In this blog, we'll show you what makes a contact form effective and share 12 tips to help you optimize contact forms for better results.
Ready to boost your leads and conversions?
1. Use a User-Friendly Layout
To get more people to contact your business, you need an easy-to-use contact form. Here’s how to optimize your form:
- Keep it Concise: Make sure input fields are the right size for expected answers. For example, the "Name" box shouldn’t allow for paragraph-length answers. Keep forms short and to the point.
- Label Clearly: Clearly label each input field so users know what information to enter. For example, specify if you need a full name or just a first name.
- Stick to One Column: Avoid splitting questions into multiple columns. Keep everything in one column to prevent confusion and ensure users fill out the form completely.
- One Question Per Row: Don’t place more than one question per row to avoid missed entries and submission errors.
For an easier solution, consider contacting professional website design services providers to create attractive and effective forms.
2. Optimize for All Devices
Ensure your contact form works smoothly on mobile phones, tablets, and desktops.
Why?
Visitors who find a form difficult to use on any device may become annoyed and quit it.
Optimizing for all devices makes it easier for everyone to fill out your form, increasing the likelihood of completion.
3. Limited Number of Fields
Users dislike long forms. If your form has too many fields, they may leave. Keep it short and easy to fill out.
- Stick to Three or Fewer Lines: For example, ask for a first name, last name, and email address. You can request more information later.
A shorter contact form will encourage more people to complete it.
4. Start From Easy
Start with easy fields or questions to avoid discouraging users right away. Gradually move to more difficult ones.
- Begin with Simple Questions: Ask for basic information like name and email address first. These are quick and easy to fill out.
- Save Complex Questions for Last: More detailed questions, like shipping address or credit card info, should come later.
Starting with easy questions gets users invested, making them more likely to complete the form.
5. Enable Field Autofilling
Make it easy for users to fill out your forms by enabling autofill.
- Save Time: Users often fill out the same information, like name, phone number, and email, on many forms. Autofill lets them complete forms quickly.
- Increase Completion Rates: Many browsers store user data, so enabling autofill encourages more people to finish your forms.
6. Switch to reCaptcha
Captcha can be frustrating and deter users from completing forms due to frequent input errors. In fact, research indicates Captcha can negatively impact conversion rates, resulting in a loss of approximately 3% of total conversions.
Instead, use reCaptcha for better security and user experience.
Why reCaptcha? It filters out spam without causing frustration.
There are two options:
- Entering words or digits from an image.
- Checking a box that says, “I’m not a robot.” This is easier for users.
Using reCaptcha keeps your forms secure and user-friendly, leading to more completed forms.
7. Ask for Essential Contact Details
Keep your contact forms concise but gather key information. Asking for a phone number and email ensures you can easily reach out to leads.
- Phone Number: Allows for quick and direct communication. However, a study revealed that making the phone number field optional instead of mandatory can reduce abandonment rates from 39% to just 4%.
- Email: Let users respond at their convenience.
By asking for both, you have multiple ways to connect with potential customers.
8. Make Formatting Clear
Avoid user frustration by providing clear formatting instructions on your contact forms.
- Common Issues: Phone numbers and birthdates often cause problems.
- Show Examples: For birthdates, use "mm/dd/yyyy." For phone numbers, use "555-555-5555."
Clear examples help users fill out forms correctly and prevent frustration.
9. Effective CTA Design
Your CTA is critical for informing consumers about what to do next.
Use a Bold Color: Select a button colour that stands out while remaining consistent with the design of your website. For example, a bright yellow button pops out against a black and grey background.
Track Performance: Use tools like WordPress to monitor which colours work best for your CTA.
Instead of "click here" or "submit," use specific phrases such as "Download your free guide" or "Get your free sample."
A memorable CTA will capture your attention and inspire more users to fill out your form.
You can contact a professional app development company for mobile app design services to create attractive and effective forms for your app and web page, boosting your conversion rates.
10. Show Social Proof
When people see that others have completed a form, they are likelier to do so. Social proof, such as client testimonials, reviews, or user numbers, can persuade people to act.
Instead of depending entirely on direct requests, demonstrate to potential consumers that they can trust you. This can make your sign-up form more enticing and lead to higher conversions.
Incorporating social proof into your form can significantly increase users' likelihood of sharing their information.
11. Give Reasons to Trust You
Users need a clear reason to share their information. Focus on your value proposition (by showing data, user-generated content, and more) to show them what's in it for them.
- Highlight the Benefit: Instead of just asking for an email address, explain the value they’ll get, like exclusive content or special offers.
- Communicate Clearly: Make sure your form clearly shows the benefits of improving conversions.
By clearly stating what users gain, you'll see better results.
12. Strategic Form Placement
Make sure your contact forms are seen by placing them strategically on your site.
- Above the Fold: Place forms at the top of the page, where they are immediately visible, because visitors often miss forms below the fold.
- Stand Out: Keeping your form above the fold ensures it catches your audience's attention.
Looking to design contact forms that convert? Partner with Netclues for success!
Designing contact forms that convert is crucial for any successful digital strategy. By implementing these essential tips, you can ensure your forms are not only visually appealing but also effective in capturing valuable leads. Remember, a well-designed contact form can significantly boost your conversion rates and enhance user experience.
At Netclues, we specialize in creating high-converting contact forms tailored to your business needs. Our expert team is dedicated to providing innovative digital solutions that drive results. Contact us today to learn how we can help elevate your online presence and achieve your business goals.
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